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Initiated the multi screen video experience concept, led UX team, and launched Watch ON in 16 countries. Watch ON, a strategic N-screen service enabling to search, discover, explore, and access what’s on live TV, and on-demand movies and TV shows - across multiple video-on-demand providers. Below are the key features:
Personalized Recommendation: Customized content recommendations based on a user's personal viewing history.
One stop Search: Movies and TV shows in one place.
Universal Remote Control and TV Guide: Allows users to control TVs, set-top boxes, and other media devices , from a compatible Samsung Galaxy Phone/Tablet.
Multi Device Experience: Allows users to watch digital content on a mobile device and then continue to watch the item on a compatible TV, or vice versa.
CLIENT: Samsung Electronics
ROLE: Strategy, Creative Direction, Branding, Design, UX