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Headline Search Ads on the top and Sponsored Products Ads on the bottom of each mock. This is one of the most ‘PRIME’ real estate across entire Amazon site. Over 90% of shopper use Amazon Search tool to find what they need.
Created the design template to auto generate the contents. Brand advertiser will create Ad campaign by using Self Performance Creative Builder Tool to produce the sponsored products campaign based on the bidding structure then those sponsored products Ads will appear on the Search landing page to Shoppers.
CLIENT: Amazon.com
ROLE: Strategy, Design, UX