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W Hotel guests are invited into surprising, sensory environments where amplified entertainment, vibrant lounges, modern guest rooms and innovative cocktails and cuisine create more than just a hotel experience, but a luxury lifestyle destination. Each hotel and resort is uniquely inspired by its destination, mixing cutting-edge design with local influences and creating a place to play or work by day or to mix and mingle in high-energy spaces by night.
Designing a new site for W Hotels needed to reflect all aspects of this lifestyle brand and be flexible enough to do it through a large number of different content sources. It needed to be as fresh every day as the hotels were for guests.
CLIENT: W Hotels
ROLE: Art Direction, Branding, Design, UX