SHOWTIME NETWORKS

Worked with in-house developers and VP of Creative on the digital rebrand for Sho.com as well as their entry into the tablet and mobile market with Showtime Anytime.

The redesign of Showtime website main objectives was to promote and build awareness for Showtime programming and the Showtime premium brand. Also provide both core and added value benefits to Showtime subscribers.

Creative wise, we wanted to make SHO.com to be sleek, sophisticated and feel premium with cinematic design, editorial and bold point of view, content curated by the user, taking advantage of the platform to create multimedia unique experiences centered around characters and shows, and a creative cross promotion tool building off of the strong emotional aspect of Showtime’s content.

CLIENT: Showtime Networks

ROLE: Strategy, Design Direction, Design, UX

AWARDS: Emmy Award for Best Interactive Website